Off Hibu, onto WordPress — and built to actually rank.

HIBU → WORDPRESS MIGRATIONCUSTOM WEBSITE BUILDGROWTH SEOLEAD CAPTURE

abruzzidesign.com

Hibu → WP

Platform migration

Full

SEO control unlocked

Ongoing

Growth SEO program

30 yrs

Brand reputation preserved

The challenge

Abruzzi Design Studio is a 30-year kitchen, bath, and home remodeling contractor in Gibbsboro, NJ with a strong local reputation — but their previous site was on Hibu, a closed platform that severely limited what could be done for SEO. They couldn't control technical fundamentals, expand content, or compete properly for the local searches that drive remodeling leads.

Our approach

01Migrated the entire site off Hibu and rebuilt it on WordPress for full control of structure, content, and SEO.

02Designed a custom site organized around real service categories — Kitchen & Bath, Home & Office Remodeling, Cabinets, Outdoor Construction — plus a showroom, gallery, and financing flow.

03Built a hero-level Request a Call Back form so every page can capture leads without forcing visitors to a contact page.

04Set up proper technical SEO: clean URL structure, on-page metadata, schema, internal linking, and indexable galleries.

05Launched an ongoing growth SEO program targeting Gibbsboro and surrounding South Jersey service areas — content, local signals, and authority building over time.

The outcome

Abruzzi now owns their website and their SEO. The new WordPress build gives them room to grow, the lead capture is working from the top of every page, and the growth SEO program is steadily expanding their footprint in local search instead of being held back by a closed platform.

More work