% OF SPEND + FEE

Paid Ads

Paid media that pays back. We build, run, and optimize campaigns against a clear return target — never set-and-forget.

What's included

Everything you need, nothing you don't.

Account build

Campaigns, ad groups, audiences, and tracking built from scratch or rebuilt.

Conversion tracking

Server-side tracking via GTM and the platform's conversions API.

Creative direction

Ad copy and creative briefs — we partner with your designer or ours.

Weekly optimization

Bid, audience, and creative testing on a weekly cadence.

Landing page guidance

We won't run traffic to a page we don't think will convert.

Transparent reporting

Live dashboard plus a weekly summary in plain English.

Why it matters

The business case.

Predictable pipeline

Turn marketing spend into a forecast you can plan against.

Lower cost per lead

Disciplined testing typically cuts CPL 20–40% in the first 90 days.

No black box

You see every campaign, every test, every result.

Our process

How it works.

  1. 01

    Strategy

    Define audience, offer, channels, and target ROAS.

  2. 02

    Build

    Set up accounts, tracking, audiences, and first creative.

  3. 03

    Launch & test

    Run controlled tests for 2–4 weeks to find what works.

  4. 04

    Scale

    Pour budget into winners, kill losers, repeat.

Deliverables

What you'll have when we're done.

  • Audited or rebuilt ad accounts
  • Server-side conversion tracking
  • Weekly optimization log
  • Live performance dashboard
  • Monthly creative refresh briefs
  • Pricing

    Plans that scale with you.

    Single channel

    $1,200/mo + 10%
    Google OR Meta OR LinkedIn — one channel done well.
    • Up to $20k ad spend
    • Weekly optimization
    • Monthly report
    • Conversion tracking
    Most popular

    Multi-channel

    $2,500/mo + 10%
    Two or three channels with coordinated messaging.
    • Up to $50k ad spend
    • Cross-channel reporting
    • Bi-weekly strategy
    • Creative direction

    Enterprise

    Custom
    $100k+ monthly spend with dedicated strategist and analyst.
    • Unlimited spend
    • Dedicated team
    • Weekly calls
    • Attribution modeling
    “They cut our cost-per-lead in half in the first month. We finally trust where the marketing budget is going.”

    Daniel Vasquez · Summit Glass

    FAQ

    Common questions.

    Do I own the ad accounts?+

    Always. We work in your accounts so you keep the data and history if we ever part ways.

    What's a typical ROAS?+

    Depends on margin and channel, but most clients see 3–6x within 90 days. We set a target with you up front.

    Is there a minimum ad spend?+

    We recommend at least $3,000/mo in media to gather meaningful data and justify management fees.

    Ready to talk about paid ads?

    Tell us about your business and goals. We'll come back with a clear plan and a fair price.

    Start the conversation

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